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Learn social media for designers/architects at NeoCon 2019

Held every June since 1969, NeoCon is the commercial design industry’s premier event for ideas and innovation. This year, NeoCon will be held June 10 to 12 in Chicago at The Mart. It will feature more than 500 companies showcasing thousands of new products and services in nearly 1 million square feet of exhibition space. Fifty-thousand design professionals from workplace, healthcare, hospitality, retail, education, public space and government and commercial design are expected to attend.

Register online for free for the exposition by June 7. Onsite registration is $60. You can register for CEU seminars online as well. They are $65 each by June 7 and $75 each onsite. The keynote presentations are free and prices vary for special tour events.

With more than 100 accredited seminars and keynote lectures, there is a lot to learn at NeoCon 2019! The McMorrow Reports is particularly excited about Jim Nowakowski’s social media session. He is the president of Interline Creative Group. The session, Making More Sense of Social Media for Business, will be held 11 a.m. to 12 p.m. Monday, June 10. You will learn:

  • Which social media platform is best suited for your business? Whether it’s best to go with Facebook, Twitter, LinkedIn and/or other sites to post content/ideas/questions depends on your strategy and who you are.
  • What do you want to achieve? Do you want to: Network with other professionals? Find new business? Keep in touch with established clients? Learn about new products and designs?
  • What will it take to reach those goals? Commit time and resources, think through the right tactics, and understand the “push” and “pull” of social media (e.g. It’s not just about you broadcasting your message; you need to listen, too.)
  • In this session, which will keep to the spirit of social networking by encouraging audience interaction, Nowakowski will lead a discussion on what to consider when planning a social media strategy, how to build community and develop “I’ll scratch your back if you scratch mine” relationships, and more. Nowakowski will also cover why it’s important to be authentic and how to share sales and marketing messages without turning off “followers” and “fans.”

Click here for more education course recommendations for commercial FMs.