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nora unveils noraplan valua: Inspired by nature


nora systems, Inc., a leading manufacturer of commercial rubber floor coverings, introduces noraplan valua. The embodiment of nature inspired texture and detail, noraplan valua carries the outside elements of nature indoors while meeting the combined values of ultra-durable performance and well-being for the healthcare market, with a focus on patient centered environments.

noraplan valua offers a calmingly tranquil color palette of 32 nature-inspired hues in two unique design options that offer varying degrees of contrast and a seamless natural texture. Available in sheet and planks, the floor covering lends itself to a variety of applications in healthcare settings.

“The inspired by nature theme begins with the product name. The name ‘valua’ comes from the Finnish language and means flow, which perfectly captures the idea that natural rubber flows directly from the tree into this product.  The goal was to capture the essence, shades, and surfaces found in nature,” said Tim Cole, vice president of marketing at nora systems, Inc., North America. “We like to say that noraplan valua is inspired by nature and designed by our customers, whose ideas, experience, and feedback have resulted in a beautifully versatile floor covering that meets the changing and challenging demands unique to healthcare spaces.”

Those who install noraplan valua will appreciate its durability and the ergonomic properties that deliver comfort underfoot to healthcare providers who spend long periods of time on their feet. The floor covering also offers these attributes important to a healing environment:

  • Simple maintenance regimen that requires little more than water and uses no waxes, sealants or harsh cleaners
  • Improved acoustics thanks to excellent footfall sound absorption
  • Naturally bacteriostatic and fungistatic
  • Dense, nonporous surface that helps repel dirt and bacteria while resisting stains
  • Absence of polyvinyl chloride (PVC), plasticizers (phthalates) and halogens (e.g. chlorine) for improved indoor air quality
  • GREENGUARD Gold Certified for low VOC emissions
  • Exceeds OSHA regulations for slip resistance
  • Extended life cycle—as long as 30 years—which reduces the need for frequent removal and disposal

noraplan valua coordinates with other products in the nora portfolio of more than 300 standard colors and patterns to create a coordinated look throughout a facility.