NeoCon announces new and expanded showrooms while 7 new brands take permanent space in THE MART

THE MART announces that seven new brands have signed on for permanent showrooms and a number of companies are extending their leases ahead of the 2023 edition of NeoCon, the leading commercial design trade show, June 12-14 at THE MART in Chicago. The leasing activity, alongside a roster of new 7th floor NeoCon exhibitors, and a milestone building renovation project helmed by Gensler Chicago, reinforces THE MART as an important strategic hub for both emerging and established brands based in the US and abroad.

“We’ve seen over 200,000 square feet of showroom leasing within the past 18 months, with the contract industry representing more than half of that. Many of our new permanent tenants started out with temporary spaces on the 7th floor. It’s a great testament to the strength of our building that manufacturers, especially international brands aiming to tap into the US market, have chosen THE MART as their catalyst for growth and expansion,” comments Byron Morton, vice president and co-head of leasing for THE MART.

British-based Frövi, a previous 7th-floor exhibitor, is among the seven new permanent showrooms at THE MART. Taking the light-filled suite 11-101 on the 11th floor, Frövi’s new home will be divided into nine zones of experiential vignettes featuring Frövi’s distinctive products, from zoning and collaboration solutions to seating and shelving collections using both traditional and innovative production techniques.

Canadian-owned Borgo Contract Seating will move from the 7th floor to a permanent showroom on the 11th floor (11-115), which will feature a range of seating solutions designed for a variety of commercial applications, including office, healthcare, education, and hospitality environments.

FurnitureLab’s first appearance at NeoCon was in 1996, and now they are back to take a permanent space on the 10th floor (1058) to showcase modern and elevated takes on multidisciplinary dining spaces, launching a multipurpose community table solution, ideal for dining and collaborative working in commercial settings.  

Venue Industries (10-164) will unveil a 10th floor showroom and launch three new product lines displayed across multiple vignettes within the space—designed to highlight the community and gathering spaces of the hybrid workplace. The brand’s signature commercial soft seating, collaborative lounge seating, booths, banquettes, and more will feature.  

Schiavello’s new space on the 10th floor (10-135) is an integral part of the Australian-headquartered company’s growth strategy. “We have the industry experience and design intelligence of America’s biggest commercial furniture players​— so when it came to establishing a beachhead in the North American market, THE MART was an ideal venue,” comments Jeff Thompson, Executive Vice President North America at Schiavello.

Sustainability-minded supplier, Tiger Leather will debut a new showroom on the 10th floor (1040A). The 20-year old North Carolina brand, known for its high-performance, exceptional patent leather, has evolved to bring designers and their clients design-driven leather in every category for a wide range of hospitality, fashion, and contract projects. 

Recognized for their comfortable, beautiful, and durable furniture that sets a higher standard for the healthcare experience, Stance will join the 10th floor in suite 10-139. Understanding the important role design plays in emotional and physical wellbeing, Stance is committed to providing innovative furniture solutions that encourage healing and improve the healthcare experience for all.  

New 7th floor exhibitors include Anthom Design House, Alvic USA, Arrmet, Cane-line Furniture, Formica Corporation, Nardi S.p.A, Mute Design, Room & Board Business Interiors, and Zintra, all bringing fresh and innovative solutions from the US and around the globe.

Minnesota-based Room & Board Business Interiors will showcase its exceptional indoor and outdoor commercial solutions across two booth spaces. “We’re thrilled to be showing at NeoCon for the first time,” comments Elise Nicpon, Director of Retail Customer Experience for Room & Board Business Interiors. “In addition to our space on the 7th floor, we are joining forces with ASID to create a sustainability lounge in THE MART lobby to further support our shared commitment to eco-conscious design. NeoCon is a place to gather to celebrate the innovations that propel our industry forward, whether the focus is design, sustainable practices, or evolutions in the built environment. We could not be happier to join in that celebration.” 

At NeoCon this year, 7th floor exhibitor Formica Corporation will celebrate its 110th year in business and sister brand FENIX will celebrate its 10th anniversary. Anthom Design House, which represents a collection of European products, will join the 7th floor and introduce two new names to their lineup: Blocko.Design and GRID System. Blocko.Design offers modular, sound absorbing booths with UV-C bacteria-killing light, that can be used in a variety of settings, from corporate offices to hospitality, and seat up to six people. GRID System creates adaptable, durable, and elegant architectural interior systems that utilize a modular, LEGO-like approach to customization and versatility for building projects of all types and sizes.

“This year’s NeoCon is special to us as it’s our first time participating in a trade show in the United States,” remarks Szymon Rychlik, Founder & Managing Director at Polish acoustics brand Mute Design. “After establishing our presence in the European market and reshaping more than 3600 offices in 32 countries, we are ready to introduce ourselves to America and counting the days to meet you all at our stand!”

Show registration is free for all attendees. To register, head here. Programming registration for keynotes, featured presentations, CEU sessions and workshops is also open.