“Shift” inspires for J+J Flooring Group


J+J Flooring Group, a manufacturer of commercial specified flooring, announces the debut of  “Shift” magazine, a publication designed to spark innovative and inspiring out-of-the-box design perspectives in commercial flooring applications using the J+J product portfolio.

Available for download on J+J Flooring’s website, the first volume of “Shift” embraces the idea that every floor installation is a blank canvas from which to create a distinct design and broaden perspectives. Whether shifting highlights, variations in exposure or a transfer of focus, each edition of “Shift” will explore three conceptual approaches using a progressive combination of pattern, color and texture.

Each of the three concepts included in “Shift” – Highlight, Sync and Focus – offer designers creative ideas for approaching their next project.  Highlight explores the utilization of thoughtfully placed color accents to create a memorable design theme.  Sync techniques artfully show how function and flair can be achieved by pairing relevant flooring types within a singular space.  Focus reveals fresh perspectives on merging patterns with color to create intentional focus on space, function and direction.JJFG_Shift_Volume1_FINAL_lowres_Page_06

With its focus on design and inspiration, the publication features artistically intriguing images that capture imagination and possibility.  Gracefully integrating J+J product and installation configuration options alongside thought-provoking quotes from icons of the art and design world, “Shift” is at once both a practical resource and an inspirational guide.

J+J Flooring Group’s combined portfolio of design-forward Invision modular and broadloom carpet and its Kinetex textile composite flooring provide a virtually endless array of style, color, pattern, texture and installation combinations. J+J Flooring is celebrating its 60th year in business.

George Nelson was once quoted as saying, ‘Good design, like good painting, cooking, architecture or whatever you like, is a manifestation of the capacity of the human spirit to transcend its limitations,’ and at J+J we believe this to be true,” said J+J Flooring Group Director of Product Design, Ginger Gilbert.